Opened: September 24, 2026
(October, 2026; Newton, MA) - BLACKLINE Retail Group is pleased to announce the opening of Homefield at Storrs Center, located at 1 Royce Circle, Suite 102, in Storrs, Connecticut. The store celebrated its grand opening on September 24, 2026, providing a new shopping destination for University of Connecticut students, alumni, and Huskies fans.
Known for its vintage-inspired designs and premium collegiate apparel, Homefield offers merchandise celebrating UConn’s history, traditions, and school spirit. The permanent storefront brings the brand’s distinctive collections to a convenient location just steps from campus, serving fans and the surrounding community year-round.
The addition of Homefield strengthens Storrs Center’s retail offerings with a brand closely connected to its university setting, giving visitors another opportunity to shop locally and celebrate their Huskies pride.
BLACKLINE Retail Group proudly represented the Landlord in this transaction.
About Center
Storrs Center is a mixed-use project positioned at the heart of University of Connecticut’s main campus, offering grocery, retail and restaurants, collegiate housing, and medical office. The project serves a broad community which includes UConn’s 23,900 undergraduate students, 8,400 graduate students, 9,600 faculty and staff members as well as the surrounding area residents. With a built-in audience of nearly 650 apartments, condos, and townhomes Storrs Center has become the main downtown gathering area for this vibrant college town.
About BLACKLINE Retail Group
Based in Newton, Massachusetts, BLACKLINE Retail Group provides first class retail leasing and brokerage services to Landlords and Tenants throughout New England. BLACKLINE leases over 8 Million Square Feet of premium retail in Lifestyle Centers, Power Centers & Neighborhood Centers and has completed hundreds of retail leasing transactions with Anchor Stores, Restaurants, Junior Anchors, Fashion Tenants and Service Users of all types.
BLACKLINE’S local and regional market knowledge and range of skills include shopping center marketing, strong local prospecting, retail lease negotiating, site planning, and tenant mix advisory services. These skills offer landlords and tenants alike a full picture of the opportunities associated with any site. BLACKLINE helps businesses find their perfect retail space for lease in the New England area. Visit www.blacklinere.com or call 617.553.1820 for more information on retail lease availability.
BLACKLINE is a proud member of The Retail Brokers Network “RBN”, a network of nearly 60 independent commercial real estate offices located throughout North America. As a member of the RBN network, BLACKLINE can offer tenants and landlords strong local market intelligence and the extraordinary talent, expertise, and experience of more than 700 leading real estate professionals across the United States.